Marketing Program

Our marketing plan will ensure that your property will be seen by the maximum number of buyers. 

MLS:  Your Property will be placed on the multiple listing service.  Our participation in this statewide MLS assures wide cooperation with all Realtors® throughout the entire state of Vermont. 

Website:  Our website receives great exposure and we are always striving to improve it to absorb the maximum amount of leads from the buying public.  We try to maintain as little visual clutter as possible keeping your homes center stage.  The longer a buyer stays on our website, the better chance they have of buying your home.

Advertising:  Print advertising continues to hold importance in this area; we have the coveted centerfold spread in the New England Showcase Magazine in Southern & Central Vermont publications.  We also purchase a full color page in Homes & Land of Vermont Magazine.  Locally we utilize the Message with a weekly full color half page ad on the back cover and weekly display ad in the Springfield Reporter.  Occasionally we also run ads with the Vermont Journal, Shopper, Rutland Herald, Vermont News Guide and the Brattleboro Reformer.

Realtor.com:  NAR statistics show that 84% of all buyers begin their search online; Realtor.com is the largest real estate search engine.  Our presence on www.Realtor.com is established through our relationship with our multiple listing service.  Barrett & Valley Associates Inc. has purchased enhanced listing sites for every agent; this enhanced site increases traffic to our listings and also drives the purchasers to our website.  We also enjoy a presence on the New York Times website, Dupont Registry and the Wall Street Journal website through our affiliation with Homes & Land.

ListHub:  Barrett & Valley Associates Inc. has purchased a package known as ListHub.  This is a search optimization engine that drives our listings to Google, Yahoo, Trulia, Opendoor and many other websites.  This service assures our sellers that they have the web presence necessary to compete in an ever increasing on-line world.

Caravan:  Weekly the agents in our four offices gather together to view our new listings.  This assures us that when our phone rings it will be answered by a professional agent who is familiar with your home.

In House Feature Sheet:  Our office completes a feature sheet that passes important information regarding your home to prospective purchasers.  We use these in a variety of ways including as handouts to buyers that view your home, as mail and email pieces to prospective clients and as advertisements in view boxes strategically placed in the local area.

Walk Ins:  our prominent presence in Grafton, Chester, Springfield & Bellows Falls is an open door to thousands of visitors each year.

REALTOR®:  Not all licensed real estate agents are REALTORS®, all agents at Barrett & Valley Associates Inc. are.  We adhere to the Realtor Code of Ethics and are dedicated to its ideals.  We also have access to important information via Vermont Association of Realtors and the National Associations of Realtors.

At Barrett & Valley Associates Inc our participation does not end with the sale.  We remain available for ongoing consultation, market evaluation, vendor referral and recommendations.  Our repeat clients speak to our success. 

It is our goal to exceed our expectations!